Commercial real estate is entering territory where the old playbooks stop working. New markets. New asset classes. New operating pressures. An AI expectation accelerating, while the data underneath it stays fragmented.
The question at this year’s Realcomm is not whether to innovate – it is whether your data infrastructure will survive launch.
Cherre is at Realcomm June 2-4 in San Diego. Here’s what we’re bringing, who to hear from, and where to find us.
Here is what each stop on your flight plan looks like up close.
Most booths at a conference give you a brochure and a hard sale. Cherre’s booth asks you a question.
Booth 225 is a spaceship. Consoles. Screens. A command deck designed around one premise: every AI ambition in real estate lives or dies on the data architecture underneath it. The theme is outer space. The point is not.
Every element of this activation connects back to what Cherre builds. The intelligence layer linking your data to the decisions it needs to inform. Entity resolution running quietly in the background, reconciling what you see with what is true. A semantic layer giving structure to chaos before the first agent touches it.
The frontier is not one destination. It is wherever your next question takes you. Walk in with yours. Walk us through your data reality, and we’ll chart a path towards your next frontier.
Tyler Christensen, Chief Growth Officer | Tuesday, June 2 | 1:15 – 2:00 PM
AI governance is not a compliance checkbox. It is an operational system. This session addresses accountability, model lifecycle management, and the human oversight structures determining whether AI stays useful or becomes a liability.
L.D. Salmanson, CEO, Cherre | Thursday, June 4 | 10:45 – 11:30 AM
AI readiness is not a pilot project. It is an enterprise-wide infrastructure question. L.D. will cover the maturity model firms need to honestly assess: technical debt, governance gaps, ontology decisions, and the operational scaffolding separating AI experiments from AI at scale.
Tuesday, June 2 | 2:45 – 4:15 PM
RealTalk is back at Realcomm. The conversations worth having before the main event starts. The industry has the talent, the ideas, and the ambition. RealTalk asks what becomes possible when we stop waiting for permission. When we rewire how we think about failure. When we hand the mic to people who have never had it.
This year, we take center stage during pre-conference programming. No crack-of-dawn Thursday wake-up call. Tuesday afternoon. Here’s the lineup:
Cecilia Li, Urban Edge
Real experiments. Honest outcomes. Three five-minute show-and-tell stories from practitioners who built something, learned something, and are willing to say what happened.
Moderators: Alireza Pourhashemi, BGO and Julie Miner, CBRE
Panelists: Soheil Pourhashemi, BRE Labs | EM Hinchey, Fisher Brothers
Tama Huang, Chief Strategy Officer, Cherre
Who gets to lead in an industry where the lines between physical buildings and digital systems are dissolving? This panel rethinks roles, rewrites job descriptions, and creates new on-ramps for the next generation of leaders.
Moderator: Lucy Briend, Hines
Panelists: Eileen Clifford, Yardi | Carla Hinson, MRI Software | Edi Demaj, Kode Labs
AI is no longer the constraint. Old operating models are. This session addresses what leaders need to unlearn to lead transformation when the technology is already ahead of the organization.
Moderator: Helane Stein, Brixmor
Panelists: Mandi Wedin, Feroce | Kim Scharf, Cubeline | Dale Johnson
Michael Castro, Development Director, Autism Society of San Diego
Networking kicks off immediately after with mocktails and a self-spiking station. Get there early. This session fills.
Some conversations need more depth and fewer distractions. We have a private meeting room off the show floor for the discussions the booth was not built for. The specifics of your data architecture. The governance questions no one asks on a panel. The operating reality behind the AI strategy deck.
Ask any team member at Booth 225 about access. We will take you to our leader (alien pun intended).
Wednesday, June 3 | 8 – 11 PM | Location Disclosed by Invitation
Some invitations are not public. The conversations happening behind closed doors all week, finally given a room that matches their weight. An evening to step away from the noise and connect over something worth remembering.
Find the Cherre team onsite or reach out to Keren Cordon to get your booklet and bypass the line. Personal invitation required.
We build worlds in this industry. We construct narratives, architect systems, and design experiences for people who walk into them and decide in seconds whether they belong.
World-building only matters if you never lose touch with the people those worlds are built to hold.
At the Cherre booth this year, we will weave sensory elements into the activation: busy boards, kinetic sand, noise-canceling headphones. Items making a conference floor, one of the most overstimulating environments you will walk into all year, a little more navigable for the people who experience it differently.
After the conference, every sensory item from our booth will be donated to the Autism Society of San Diego to support summer programming for individuals with autism and their families.
Get involved before you get to San Diego:
The frontier is not one destination. It is wherever your next question takes you. Tell us yours in San Diego next month.
Commercial real estate is entering territory where the old playbooks stop working. New markets. New asset classes. New operating pressures.
Real estate is deploying AI faster than the data beneath it can support. RETCON 2026 confirmed the hangover is coming. Here is what we heard.
We’re kicking off the 1H26 leg of our 2026 World Tour with a handful of U.S. stops, and we’re showing up with intention. Think private meeting spaces, standout booth experiences, VIP moments, and the kind of conversations you actually remember after the conference ends.
If you’re attending any of these events, we’d love to connect.
