As CREtech 2025 approaches, we’re feeling that familiar pre-show energy – the kind that reminds us why New York remains the epicenter of commercial real estate innovation. But this year, we’re bringing something different to the Javits Center. Something that’s equal parts homage and disruption. Something unmistakably New York.
Walk past booth 331, and you might do a double-take. That’s intentional.
Our theme this year – I Cherre NY – isn’t just wordplay. It’s a fully immersive experience that transforms our booth into a love letter to this city, filtered through the lens of what we do best: taking complex systems and making them beautifully simple, powerfully innovative, and distinctly custom.
Every element tells a story. At the center, you’ll find our Pop Art Statue of Liberty – a vibrant, impossible-to-miss tribute to New York that also serves as this year’s fourth #StayCurious trading card (more on that later).
The booth walls themselves are a mixed media collage of quintessential New York visuals – the kind of sensory overload that makes this city electric. We’re not trying to be subtle. We’re trying to be New York.
Then there’s our Interactive Street Cart, stocked with authentic street vendor treats that, unlike traditional conference swag, won’t expire the moment you leave the show. Because the best New York experiences are the ones you can savor later.
But here’s where things get interesting. Hidden within our booth is The STUDIO – an invitation-only speakeasy that you’ll need a secret password to access. It’s exclusive. It’s mysterious. It’s designed to create exactly what the name suggests: curiosity.
The parallel isn’t accidental. The STUDIO is our physical manifestation of STUDIO Mode, our new feature that delivers private, custom-built solutions exclusively for clients. Find the password, step inside, and discover what happens when innovation meets intimacy.
Here’s something we’re particularly proud of: In an era of AI-generated everything, we’ve doubled down on human artistry.
Most of the graphical elements throughout our booth – including our Lady Liberty Queen of Diamonds card – were created by Mary Buffa, a college artist whose hand-drawn illustrations bring a warmth and authenticity that algorithms simply can’t replicate. When you see her work in person, you’ll understand why we believe the magic of human creativity is worth celebrating.
We’ve also partnered with Tom Miller, a New Jersey local who’s transforming a retirement hobby into something remarkable. What started with one 3D printer in his garage has evolved into a custom creation powerhouse. Tom’s work will be featured at our booth, offering tangible examples of craftsmanship and entrepreneurship – values that align perfectly with our own.
In a world racing toward automation, we wanted to use our platform to shine a light on newcomers to their craft. Innovation doesn’t always mean replacing humans; sometimes it means elevating them.
This year, we’re not just showing up – we’re taking the stage with conversations that matter.
Tuesday, October 21 | 11:10 AM – 11:55 AM | Main Stage
L.D. Salmanson (CEO & Co-Founder, Cherre) & Emma Buckland (Executive Group President, Enterprise and COO, Building Operations & Experience, CBRE)
Organizations worldwide invest billions in data infrastructure and analytics, yet studies show that less than 20% of insights generated ever translate into meaningful action. We’re drowning in dashboards, suffocating in spreadsheets, and paralyzed by analysis.
Perfect data tomorrow loses to good-enough data today. The gap isn’t just about having insights – it’s about having them when they matter. Your 95% accurate model delivered next quarter is worthless compared to a 70% accurate decision made this afternoon.
Join L.D. and Emma for a conversation that challenges conventional wisdom and explores how leading organizations are finally closing the distance between data and action.
Tuesday, October 21 | 2:00 PM – 2:30 PM | Innovation Stage
Ronnie Cook (VP of Industry Solutions, Cherre) & Misha Sulpovar (Head of AI Product, Cherre)
The same workflow that took 5 hours in Excel now takes 5 minutes with AI agents.
Ronnie and Misha will take you on a journey through real estate technology’s evolution by demonstrating the same complex data analysis executed four different ways:
But here’s where it gets exciting: You’ll experience an exclusive preview of workflows available in Cherre’s new Agent Marketplace, a library of pre-built AI agents designed to tackle the daily challenges you face in commercial real estate.
We are now in the Agentic Era – witness how teams at Cherre’s recent hackathons produced production-ready workflow automations in less than 13 hours using autonomous AI agents. This isn’t theory. This is what’s possible today.
For those collecting our #StayCurious series, this is the moment you’ve been waiting for.
You’ve seen our Ace of Spades at RETCON. Our Queen of Hearts at Realcomm. Our Ace of Clubs at Blueprint. Now, the Queen returns with a New York twist: Lady Liberty, Queen of Diamonds – because this city is truly a gem.
Stop by booth 331 to add her to your collection.
There’s something magical about reconnecting with our network during a brisk October day in Manhattan. The energy. The ideas. The collision of tradition and innovation that makes this industry so dynamic. The real estate technology community thrives on relationships, and CREtech week offers countless opportunities to strengthen them.
Here’s how to connect with us:
We could have gone the traditional route – clean lines, corporate messaging, predictable giveaways. But that’s not very Cherre, and it’s definitely not very New York.
This city taught us that innovation means thinking outside the box. That the best solutions are custom-built, not one-size-fits-all. That there’s value in being memorable, in creating experiences that linger long after the conference badges come off.
CREtech 2025 is where we get to demonstrate these values in living color – or more accurately, in Pop Art Liberty, mixed media collages, street vendor carts, hidden speakeasies, and conversations that challenge the status quo from both the Main Stage and Innovation Stage.
We’ll see you at booth 331. Bring your curiosity. We’ll bring New York.
Want the secret password to The STUDIO? You’ll have to find us first. #StayCurious #CREtech
The Cherre Data Mart – a creative installation unveiling this month in Las Vegas at OPTECH – transforms the abstract world of data management into something everyone understands: a grocery store.
As CREtech 2025 approaches, we’re feeling that familiar pre-show energy – the kind that reminds us why New York remains the epicenter of commercial real estate innovation.
As we pack our bags for Realcomm 2025 in Savannah this June, the Cherre team is buzzing with excitement about what promises to be our most engaging conference experience yet.
